Inside every Lexus is a feeling that makes them something more.

Researched showed that people who drove a Lexus were were 5 times more likely to buy one. The problem was getting luxury car drivers to look past the badge and step inside one.

‘What lies within’ was a campaign that talked to the feeling you get when you drive a Lexus.

CLIENT Lexus

ROLE Concept, Art Direction…

RESULTS To come…