Make a date
with play
Getting bums back
on seats to enjoy an incredible calendar
of sport.
6 months of postponed sporting action due to COVID meant the 2020 Spring Sporting Calendar was the busiest on record.
We beckoned buttocks back to the bleachers with a musical fanfare for sports return.
The film pointed to a series of calendar utilities to help Australian sports fans get more out of the unprecedented sporting calendar, wherever they were.
CLIENT TAB
ROLE Concept, Art Direction, Creative Director.
RESULTS To come…
Calendar creator
For sports fans enjoying a new found freedom, a bumper sporting calendar meant sport wasn’t on in the usual slots.
Our calendar creator tool meant fans could create their own sporting calendar, sync it to their personal diaries and block out time with their mates – so they would never miss a game.
TAB Locker Room
For the parts of Australia still in lockdown we created the ‘Locker Room’, a first-of-its-kind virtual meeting ground for sports fans to connect. Pulling in live betting data, lives games and races and video conference functionality - we gave punters the banter and excitement of a TAB pub - while locked down at home.
