The Plastic Forecast

Reporting the
weight of the
plastic problem.

193 UN Member States are negotiating a new global plastic treaty, to create a legally binding agreement to limit plastic production.

It’s our once in a lifetime chance to dramatically slow production of new plastic and end plastic pollution before its impact on our planet becomes even greater.

To put pressure on global leaders during the talks and ensure the targets were as ambitious as possible, we created The Plastic Forecast designed make the plastic problem part of our daily conversation.

CLIENT : Minderoo Foundation

ROLE : Creative Director.

RESULTS : +1.6 billion impressions in just 2 weeks.