ATMs That Listen
Turning money machines into listening machines.
With more Australians than ever feeling unsure about their financial future, we created a new way for the bank to listen and respond to their customers on important cultural issues.
This campaign used the entire network of ATMs in a new way, asking Australians a range of topical questions. We responded with action, creating a range of products and services driven by the data generated from the poll.
Outside the government-mandated census, this is the largest survey ever conducted in Australia.
CLIENT Comm Bank
ROLE Concept Development
RESULTS
19.3% response rate
1.2 million interactions
Only 51% thought the Australian dream was still alive.
The first question we asked was around the property market at a time when house prices had skyrocketed to record levels. Our data showed 51% of people believed the Australian Dream of owning property was out of their reach. We responded with a range of products and advice including a hyperlocal outdoor campaign that used CommBank data to give customers insights on how they can get into the market in their area. As well as partnering with a photojournalist to document real customers success stories from across Australia.
