Inviting the world
back to Australia.

Post pandemic, our campaign aimed to give the weary world exactly what it needed – a big, warm Aussie welcome. Come & Say G’day saw the introduction of a new brand ambassador: Ruby the kangaroo, a loveable, cheeky spokesperson for Australia, who goes on an adventure across the country showcasing Australia’s natural wonders and friendly people. Central to the campaign was a 9-minute buddy film directed by multi-awarding winning director Michael Gracey.

So many talented people work on this project, I was lucky enough to be a Creative Director on the production of the hero film and across all other campaign assets.

CLIENT: Tourism Australia

ROLE: Creative Director

RESULTS: Over a billion view of the short film globally.