Tackling the energy Trilemma

At a time when the demand for energy is on the increase, the threat of climate change has never been greater. Renewable sources of energy aren’t reliable and they’re expensive, especially
for 1000’s of families who can’t afford their energy bills to get any bigger.
What would you choose? Affordability? Reliability? Or low carbon energy? Something’s got to give – E.ON call it the ‘Energy Trilemma’.

We did a big old pitch back in late 2008 with the core idea focused on how to engage stakeholders and customers in the energy debate. Now we’re well into 2010 and E.ON have become on of salterbaxter’s largest clients. We’re continuing to work with them to advise them on sustainability strategy and creative digital work in all shapes and sizes as they continue to tackle the energy ‘Trilemma’. The left shows some of the work we delivered for them in 2009 along with the Talking Energy site lead by GU, DLKW and MediaComm.