The power of real-time data

The Problem

SmithsNews are the UK’s leading Newspaper and Magazine distribution company with one of the fastest and largest supply chains in the world. However with Newspaper and magazine sales declining and their online communications looking tired, they were in danger of being left behind by the digital revolution.

The Solution

Our focus was to help SmithsNews understand how they could derive meaning from real time supply chain data and change perceptions of SmithsNews from a distribution company to a technology lead information specialist.

We made real-time supply chain feeds public. The website was transformed into a destination for market insight for the whole of newspaper and magazine industry. The scale of their supply chain meant consumer and regional trends could be identified.

SmithsNews would be seen as the authority on this insight, able to create content and offer advice to customers and suppliers based on its findings.

The interface reflected the nature of the business, professional and understated on the outside, buzzing, informed and data driven behind the scenes. The market insight dashboard is revealed from behind the clean interface at a click of button.