Think Culture

Europeana is an amazing project, it’s aim is to digitise Europe’s entire cultural heritage. Institutions including British Library the Louvre and Rijksmuseum have contributed everything from books, paintings, videos, manuscripts and more to the portal – Amazing content all in one place and accessible to everyone. We were tasked with creating the brand and vision for the portal, along with the interface design and style-guide.

Brand idea

Think Culture was the brand idea, a rallying cry to anyone who’ll listen that Europeana is the place for new thoughts, ideas and inspiration. The brand consisted of a number of elements that could be applied to the portals content to create a visually eclectic brand that celebrates the diversity of Europe’s cultural heritage.