Attracting Debate

Pfizer thinks so. Attracting Debate was part of our stategy to engage with stakeholders and help Pfizer give their side of the story and talk frankly about some of the issues the industry is facing. Gritty photography and bold typography set the tone in what was a very open and honest document that invited stakeholders to have their say.

The report was mailed and hand delivered by Pfizer representatives to key stakeholders, the backcover was self-sealing and perforated, creating a feedback form that didn’t an envelope. Not a pixel in sight (gasp), but the personnal touch seemed to work with 73% of stakeholders responding. The attracting debate brand and visual language was adopted for all stakeholder engagement of this kind.